Our client, Aura Vault, a burgeoning indie band with a dedicated fan base, approached us to create a dynamic and engaging website. They sought to establish a digital hub that not only showcased their music, upcoming events, and merchandise but also fostered a deeper connection with their fans.
Service:
Visual Identity
Industry:
Education and Technology
Duration:
3 weeks
Challenges
Diverse Offerings: Capturing the school’s multifaceted programs, from robotics to chess and mental arithmetic, in a cohesive brand identity.
Appealing to Dual Audiences: Creating a design that resonates with both children and their parents.
Future-Oriented Vision: Reflecting the school’s innovative approach and international connections, such as scientific trips to the USA and Turkey.
Our Approach
Design Process
Incorporated elements like gears and circuits to symbolize robotics and technology.
Used vibrant, child-friendly colors to capture attention while maintaining a sense of educational credibility.
Crafted a consistent design language across all materials, blending fun and innovation.
Highlighted international aspects by subtly integrating global motifs.
Execution
Refinement: Iterated on designs based on client feedback to ensure alignment with the school’s mission and goals.
Delivery: Provided a complete branding package, including logo, stationery, and digital assets, ready for use across platforms.
Results
The Robokids brand successfully launched, becoming a symbol of innovation and educational excellence in Algeria. Achievements include:
A distinctive logo and identity that reflect the school’s focus on technology and child development.
Increased interest from parents, resulting in higher enrollment rates.
Strengthened credibility through a modern and professional visual presence.
Future Plans
Program Expansion: Introduce advanced courses in AI and robotics for older age groups.
Global Outreach: Build partnerships with international institutions to offer more global learning opportunities.
Awareness Campaigns: Promote STEM education and the importance of robotics through national events and workshops.
Conclusion
Robokids represents a groundbreaking step in STEM education for children in Algeria. By translating the school’s vision into a vibrant and dynamic brand identity, I helped establish a foundation for Robokids to inspire the next generation of innovators and problem-solvers.
